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About Bianca

I am a Brisbane-based freelance Creative Director and Product Stylist specialising in fashion and lifestyle. I thrive on the challenge of producing aspirational product imagery that evokes emotional responses. I enjoy thinking on my feet and communicating progressive lifestyle ideas in an evolving market. My style is measured, minimalist, clean and contemporary.

 

For the past ten years, I have collaborated closely on commercial styling and photography projects with my photographer husband, Ross Pottinger. I am also the Owner and Creative Director of The Edit Visual Merchandising heading a small team of Stylists and Visual Merchandisers.  

 

My 20 year styling career has included working as the Womenwear Buyer and Visual Merchandising Manager for Universal Store, as a Visual Specialist for The Gap in London, and as a Design Assistant for fashion label, Rodd & Gunn. I have a degree in Fine Arts and an Advanced Diploma of Fashion.

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©2024 Bianca Pottinger

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